Finding new and innovative means of selling/marketing product ,comprising of various Alternate channels .Alternate channel can be vital for certain product category, especially where Products needs to have Push .In Indian Scenario, much of the emphasis is laid on either direct or indirect channel of sales. While if leveraged optinally, alternate channel means can play pivotal role in the sales/marketing of products and services.

Roch consulting desires that these alternate channels become substantial revenue generators rather Logos on the website .

In pre great recession era, when companies had funds in abundance, all kind of innovative means of selling and marketing products were adopted . For Instance, kiosks to sell retail financial products were setup at leading coffee chain. Result - apparent enough didn't work . Selling insurance at one's home is difficult ,let alone talk of mixing it with cup of coffee. Roch Consulting, spends lot of time in research and due diligence in identifying the alternate channels and commits only if the cost benefits are favorable.